Our story

Hi, I'm Grace, and the woman beside me in that photo is my mum, Margaret.

For as long as I can remember, Mum's shop on Main Street has been where Mornington women went once the big stores had let them down. They'd walk in holding a dress that clung in all the wrong places, or a top whose sleeves stopped exactly where they didn't want them to, and they'd say the same thing: "I don't know what's wrong with me." Mum would shake her head. Nothing was wrong with them. The clothes had simply never been made with them in mind.

So she made sure hers were. Sleeves long enough that you stop thinking about your arms. Shapes that fall away from your middle instead of hugging it, without turning into a tent. Cool, breathable fabric you can wear on a 35-degree day without wilting. Help finding a length that suits your height, so there's no trip to the alterations lady. And colour: coral, cornflower, sunshine yellow, after years of being offered navy and beige.

Mum has decided she'd rather be on the beach with her grandkids than behind the counter, so she's handed the shop to me. I couldn't bear to see it close. Instead I'm keeping her way of doing things and opening the door to women right across Australia.

A few promises I've made her:

• Every piece is one Mum would happily wear herself.
• The fabric is described honestly, and the photos show the real colour.
• Delivery is free and tracked, right to your door.
• If it isn't right, you have 30 days to send it back. No drama.
• When you email us, you get me. Not a bot, not a call centre.

To mark the handover, we're clearing Mum's Main Street racks with up to 70% off her favourite pieces. Call it her farewell, and my hello.

Grace x
Margaret & Grace · Mornington